Why Multicultural?

According to the AMA, Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2020. By 2040, the non-Hispanic Caucasian population will drop below 50%, becoming the minority. The three largest ethnic groups in the U.S. will each be over 125 million.

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“The combined power of Blacks, Asians and Native Americans will increase 138 percent in the next 15 years.”

Ipsos’ How to Connect with US Hispanics


“U.S. multicultural groups = $3.6 trillion in purchasing power.”

Ipsos’ How to Connect with US Hispanics

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“50% of Hispanic shoppers had either discussed a brand online with others or used a brand’s hashtag in social messaging.”

People en Español’s “The Millennial Latina” report