Inclusive marketing is more than checking a compliance box.

Infusing DEI into marketing and communication efforts must be executed in a genuine and mindful manner. With the public relations and advertising industry still lacking representation from underrepresented communities, there often exist unconscious biases that arise throughout the planning and strategizing of marketing campaigns and collateral. That’s why it’s imperative for brands and firms to branch out from a singular perspective.

In response, Cream Media Group launched to help organizations navigate DEI conversations effectively as we fully identify gaps they may be blind to. Cream is a diverse agency that ensures inclusive marketing strategies are created tastefully and furthers a brand’s message to diverse audiences. In addition to our expertise in multicultural marketing married with our own personal diverse backgrounds, we’ve built an astute panel of professionals from all walks of life and identities to consult and review culturally sensitive communication and expand the customers’ brand experience in an accurate and authentic way. We’re an extension of your marketing team that you never had before, offering a multitude of perspectives traditional firms can’t offer.

Our goal is to improve communication and better connect your organizations with the dynamics of today’s diverse market.

Why Multicultural?

According to the AMA, Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2020. By 2040, the non-Hispanic Caucasian population will drop below 50%, becoming the minority. The three largest ethnic groups in the U.S. will each be over 125 million.