Why Multicultural?
According to the AMA, Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2020. By 2040, the non-Hispanic Caucasian population will drop below 50%, becoming the minority. The three largest ethnic groups in the U.S. will each be over 125 million.

“The combined power of Blacks, Asians and Native Americans will increase 138 percent in the next 15 years.”
Ipsos’ How to Connect with US Hispanics

“U.S. multicultural groups = $3.6 trillion in purchasing power.”
Ipsos’ How to Connect with US Hispanics

“50% of Hispanic shoppers had either discussed a brand online with others or used a brand’s hashtag in social messaging.”
People en Español’s “The Millennial Latina” report